CAMRA LocAle is an accreditation scheme to promote pubs that sell locally-brewed real ale.
What are the objectives of LocAle?
- To improve consumer choice due to more locally brewed real ales being available in pubs
- To help local brewers sell more real ale allowing them to expand, benefiting the local economy and real ale choice
- To reduce "beer miles" resulting in less road congestion and pollution
- To increase tourism as successful local brewers give the area greater distinctiveness and therefore tourist appeal
- To help pubs to thrive due to the wider availability of local real ales in pubs boosting the number of pub visits
In short CAMRA LocAle is about consumer choice, local jobs, supporting a sustainable environment, creating local distinctiveness and promoting local pubs.
Which are locally-brewed real ales?
Whether a given real ale qualifies as locally-brewed is determined by the distance from the pub to the brewery, typically a distance of 30 miles.
Which pubs will be accredited?
A pub will be accredited when the local branch has established that a pub consistently serves well-kept real ale and that at least one locally-brewed real ale is on sale most of the time.
How to find out if a pub is accredited?
Accredited pubs will have a distinctive sticker in the window and perhaps posters on the wall ...
and will use pump clip crowners to help identify the local brews on sale.